On September 16–17, 2025, Bhlen had the privilege of attending the Independent Hotel Show in Miami, one of the premier gatherings for hospitality leaders and innovators. The event brought together hoteliers, technology providers, and industry experts, all sharing insights on the future of hospitality.
We were proud to host one of the busiest booths at the show, with nonstop conversations and meaningful exchanges with attendees from across the industry. The energy around our space confirmed that hoteliers and hospitality leaders are eager for solutions that can both enhance guest satisfaction and support their business goals.
Personalization at the Core
One of the most common themes throughout the show was personalized experiences. Speakers and panels emphasized that today’s guests are looking for more than just accommodations — they want curated, meaningful connections to the destinations they visit.
That message resonates deeply with Bhlen. Our platform was built to deliver Experience as a Service: curated, mobile-friendly digital guides that empower guests to discover restaurants, attractions, and experiences with just one click. Whether it’s helping hotels replace outdated brochures, providing event attendees with seamless itineraries, or enabling travelers to find local gems, Bhlen brings personalization to life in a way that’s simple, eco-friendly, and impactful.
New Clients & Partnerships
The show wasn’t just an opportunity to share our vision — it was a chance to build real relationships. Thanks to the Independent Hotel Show, we’re excited to share that Bhlen has already secured several new clients and partners who share our mission of elevating the guest journey.
The Modern Hotelier Interview
While at the show, we also had the opportunity to sit down with The Modern Hotelier for an interview, where we discussed Bhlen’s mission, our technology, and the future of guest engagement. The conversation highlighted how Bhlen is helping hoteliers transition from traditional methods to smarter, digital-first solutions.
Looking Ahead
The Independent Hotel Show Miami was a milestone for Bhlen — a chance to showcase our platform, connect with leaders, and demonstrate how we’re shaping the future of hospitality. We’re grateful to everyone who visited our booth, and we’re excited to continue building partnerships that redefine what it means to deliver exceptional guest experiences.
